How do you stir the readers’ emotions?
If copy fails to hit the emotions, it’s wasted effort.
Here’s a situation: You’ve slipped off the deck of a cruise ship on a windy ,rainy night.
I happened by just as you were going over the side and I managed to grab you by one hand. Now you’re dangling a hundred feet above an angry ocean, held precariously by my hand.
You look down then back up frantically to me.
What do you say?


![UT 3, 4 & The Milky Way [video] UT 3, 4 & The Milky Way [video]](http://static.flickr.com/2633/4135738280_d16c9dd389_t.jpg)