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How do you stir the readers’ emotions?
If copy fails to hit the emotions, it’s wasted effort.
Here’s a situation: You’ve slipped off the deck of a cruise ship on a windy ,rainy night.
I happened by just as you were going over the side and I managed to grab you by one hand. Now you’re dangling a hundred feet above an angry ocean, held precariously by my hand.
You look down then back up frantically to me.
What do you say?
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Arlin Audrain is dedicated to making internet marketing a simple straightforward process for newbies.
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