Give your customers few choices

The Power Of Choice

One of the most wonderful things in life is the ability to make choices.

What would our lives be like if we had access to only one style of clothing: one color of pants, one color shirt or blouse, one style and color of shoes, one kind of car, one brand of cereal, one type of meat, one choice of house design… Wouldn’t life be a drag?

In reality, we have the luxury of so many choices in every aspect of our lives, that it’s almost overwhelming at times.
Take a child to the candy isle of your local grocery or department store and watch them agonize over the selections.

A good salesman knows how to use the magic of the power of choice to his or her favor.

In your sales presentation, the choice “not to buy” needs to be eliminated from the selections.

If the only two choices available are “buy” or “not buy”, you’ll actually have somewhat less than a fifty-fifty chance of making the sale. The reason for this is that fear of losing one’s money on an “unknown” is a powerful force.

When two or three product choices are made available to the customer - each with it’s different benefits, the mind begins to grapple with the pros and cons of each.

When the mind is engaged with weighing each product against its fellows , the choice “not to buy” fades considerably and often completely out of the picture.

So, present the two or three choices -any one of which you would be happy for your customer to purchase - and thus help him or her to always choose in your favor.
Quite often the customer will choose a product, but for fear of losing out on the appealing benefits of one of the other products by choosing the first, he’ll purchase the second also.

A note of warning: two or three choices are plenty. Too many choices can cause the customer to get bogged down in the weighing process and never arrive at a choice.

For more information on internet marketing you can go to:

Conversion…The Key To Online Marketing Success

Conversion. We all know it’s one thing to get looks… it’s another thing to get conversions. Internet commerce depends on sales or conversions just like Wal*Mart depends on sales.

The word “conversion” in terms of customers, simply means “the mind is changed from “no sale” to “sale”

An old saying that is very revealing about human nature is “A man convinced against his will…is of the same opinion still”. In other words, regardless of whether a man is moved from one side of the line to the other, by forces he can’t physically or mentally resist, his mind is still pretty much the same as it was.

He may, because of a good squeeze page, buy the product, but based on the nagging thoughts that are still in his mind, pulling him the other way, he’ll judge the product with suspicion and will be more likely to complain if it doesn’t measure up in any way.

Every day people are dragged across the decision lines by sales pitches that they can’t readily counter. How many times have people stopped to browse through a car lot and before they really knew what was going on the salesman approached and dazzled them into making a choice they knew they really shouldn’t have made.

How many times have they driven home in a brand new car thinking “How will I ever make the payments…what was I thinking?” For the next while, they’ll be looking at all the features of the new car and trying to convince themselves that they made the right choice. Still in the back of the mind remain the little digs from the conscience until the car proves itself and finally wins them over completely.

When an internet marketer sells a product, he or she will be on trial for a while after the sale until the product proves its value, therefore it is imperative that the product continues to convert the buyer after the sale.

Good products will do just that. Good products will have an already converted customer ready for the next sale.

More about internet marketing?
http://www.makesyouthewinner.com

Arlin Audrain
Dedicated to taking the struggle out of the internet marketing process

Which is the best program for the average aspiring internet marketer

You want to try your hand at internet marketing?

So what’s the best way to get started?

There are many experts out there who’ll gladly take your time and money … and many of them are promoting the same methods - each claiming their product is unique.

The problem is that very few have the ability to help you get set up in a simple , straightforward , step - by - step process to success.

While most experts will present to you their one facet of internet marketing ,there are only a very few who can give you a complete, no-nonsense program that includes everything - A toZ- covering every aspect of internet marketing.

As a newbie, I wasted the first seven months following one dream after another. I acquired an immense amount of knowledge, and yes…I figured it out.

During my search for my niche,I found out some vital things:

1. Generally the aspiring marketer really has no plan or sense of which direction he wants to go….he just simply would like to get started with something.

2.Because he has no defined plan, he’s wide open and vulnerable. He’ll sign up a few free reports, and soon he’ll be swamped with offers- each claiming to be the gold mine he’s been looking for.

3. He’ll become bogged down with information overload and spend all his time jumping from one thing to the next, and accomplishing nothing.

Everyone needs help. Even the most successful marketers need help.

It’s an uphill struggle without someone to guide you. While most marketers are interested in your money,thankfully there are a few who are willing to helpa new marketer get started.

http://www.makesyouthewinner.com

Hello world!

If you value your customers, give them value.

 

In all your marketing attempts, it is good to remember the following: It is better to have
a customer for life than it is to make a one time sale.

Your repeat sales and long term business… YOUR RELATIONSHIP WITH YOUR CUSTOMERS….All depend on the value of your product.

Again…Creating value in your products is the key to acquiring and keeping loyal customers.

For beginning marketers whether you are selling products, doing affiliate marketing, or giving away products for free……your product must have value.

Who determines the value?

Well first of all the seller sets a value. If the only value to the seller is the monetary gain he gets from it, it will come across as cheap goods as compared to a product that the seller values himself.

For example, if I’m advertising an affiliate product and it’s one I’ve tried and proven to work for me, I’ll be better able to portray that sense of value to someone else.

I’ll come across more as sharing than selling. “Arlin, you’ve really got to try this….here’s what it’s done for me.”

The buyer makes the final and lasting determination of the value of your product by his actions….he either buys or he doesn’t. If it was valuable he’ll be back for more.(Later on he’ll sign up as an affiliate.)

You can set a value on your product and maybe, or maybe not, that will impress the prospective customer. Quite often you see statements that describe how much the product “is worth.” Generally an honest price placed on the product is sufficient.

Too cheap may be just as bad as too expensive. The prospective buyer can possibly be left with the feeling that the seller doesn’t think too highly of his own product if he’s priced it too low.

The implied or selling value of your product is determined by the following:

1. How professionally you come across.
2. What’s in it for the customer. How well you present the benefits.
3. Honest testimonials.
4. What bonuses are included.
5. Price

 

The actual value of your product depends on the following….in order of importance:

1. The real impact it makes on your customers’ life….what did it do for him? Did it work like you promised? Is it even better than you said it’d be?
2. Throughout the whole process how did you make the customer feel?
3. Your follow up and honest customer service

  http://www.makesyouthewinner.com