Conversion…The Key To Online Marketing Success

Conversion. We all know it’s one thing to get looks… it’s another thing to get conversions. Internet commerce depends on sales or conversions just like Wal*Mart depends on sales.

The word “conversion” in terms of customers, simply means “the mind is changed from “no sale” to “sale”

An old saying that is very revealing about human nature is “A man convinced against his will…is of the same opinion still”. In other words, regardless of whether a man is moved from one side of the line to the other, by forces he can’t physically or mentally resist, his mind is still pretty much the same as it was.

He may, because of a good squeeze page, buy the product, but based on the nagging thoughts that are still in his mind, pulling him the other way, he’ll judge the product with suspicion and will be more likely to complain if it doesn’t measure up in any way.

Every day people are dragged across the decision lines by sales pitches that they can’t readily counter. How many times have people stopped to browse through a car lot and before they really knew what was going on the salesman approached and dazzled them into making a choice they knew they really shouldn’t have made.

How many times have they driven home in a brand new car thinking “How will I ever make the payments…what was I thinking?” For the next while, they’ll be looking at all the features of the new car and trying to convince themselves that they made the right choice. Still in the back of the mind remain the little digs from the conscience until the car proves itself and finally wins them over completely.

When an internet marketer sells a product, he or she will be on trial for a while after the sale until the product proves its value, therefore it is imperative that the product continues to convert the buyer after the sale.

Good products will do just that. Good products will have an already converted customer ready for the next sale.

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Arlin Audrain
Dedicated to taking the struggle out of the internet marketing process